geo-everything

Geo-fencing. Geo-location. Geo-targeting. Geo-tags. Geo-dating. The biggest departure for the web-to-mobile generation stems from geo-everything – or in other words, the culture of Now. Whatever the context, relevance is the real source of value, and ultra-localised activity makes brands contextual to the minute and more relevant than ever.

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Waze app generates location-based traffic updates. By sharing information in real time, users can create a living, breathing overview of transit in their area.
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